Penn Medicine Nudge Unit

Launched with support from CHIBE and the Penn Medicine Center for Health Care Transformation and Innovation, the Penn Medicine Nudge Unit is the world’s first behavioral design team embedded within the operations of a health system. The team, which is led by CHIBE Associate Director Dr. M. Kit Delgado, leverages insights from behavioral economics and psychology to design and test approaches to steer medical decision-making and daily health behaviors toward higher value and improved patient outcomes. 

The Nudges in Health Care Symposium, hosted every year by the Nudge Unit, brings together stakeholders from health systems nationwide to share insights about creating behaviorally enabled organizations. Attendees share research and explore topics including addressing well-being and burnout, using tools like artificial intelligence to create personalized nudges, and operationalizing effective nudge units.