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UCLA Anderson: Behavioral Nudges Timed to Certain Days are Effective Motivators

“Dai and colleagues have recently advanced the understanding of fresh starts as motivational tools. In 2014, while at the University of Pennsylvania’s Wharton School, Dai and colleagues Katherine L. Milkman and Jason Riis conducted a series of archival studies and found that the beginning of a new week, a new month or other distinctive starting periods — such as a new semester for college undergraduates — serves as a motivational nudge. There’s no need to wait for January 1″ Read more at UCLA Anderson