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Two CHIBE Affiliates Win 10-Year Impact Award

jonah berger and katy milkman

Congratulations to two CHIBE-affiliated faculty members Katy Milkman, PhD, and Jonah Berger, PhD, for winning Sage’s 10-year impact award!

Drs. Milkman and Berger published “What Makes Online Content Viral? in the Journal of Marketing Research, and it was one of three papers in 2012 that received the most citations in the following 10 years. The other two winning papers were: “The Nature and Organization of Individual Differences in Executive Functions: Four General Conclusions and “What We Know and Don’t Know About Corporate Social Responsibility: A Review and Research Agenda.”

Read the Wharton press release here.