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Santa Fe Public Radio KSFR: How invisible forces shape our behavior

“Centola’s work focuses on how information is transmitted and how behaviors are changed or adopted and reinforced through contacts with multiple members of our social network. KSFR’s Ellen Lockyer spoke with Centola on today’s Wake Up Call, about his research and about his new book, ‘How Behavior Spreads, the Science of Complex Contagions.'” Read more here.

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