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Philadelphia Inquirer: Penn doctors test ideas for higher-quality, lower-cost health care

“Health care is an unusual industry in that some of the most empowered and educated people, like physicians and nurses, are right there on the front lines with the customer,” said David Asch, the [Center for Health Care Innovation]’s executive director. “The question is how do we harvest that highly educated population with specialized knowledge right in front of customers.” Read more here.