Ordering Food in Advance Leads to Healthier Choices

Source: New York Times, Yahoo News, Science Alert, New York Magazine, July 25, 2016 The New York Times profiled CHIBE’s study, “Advance Ordering for Healthier Eating? Field Experiments on the Relationship Between the Meal Order–Consumption Time Delay and Meal Content,” recently published in the Journal of Marketing Research. CHIBE Postdoctoral Fellow Eric VanEpps told the Times, “If a decision is going to be implemented immediately, we just care about the immediate consequences, and we discount the long-term costs and benefits. In the case of food, we care about what’s happening right now – like how tasty it is – but discount the long-term costs of an unhealthy meal.”