NPR: The CDC is gambling on relaxed mask rules to get more people vaccinated
When it gave permission to fully vaccinated Americans to shed their masks in many situations, the Centers for Disease Control and Prevention made a tacit gamble: that easing mask rules will inspire more people to get vaccinated against COVID-19.
But that’s far from a sure bet, say experts who study human behavior.
“It’s a big ol’ experiment,” says Katherine Milkman of the University of Pennsylvania’s Wharton School, an economics professor who studies what inspires behavioral change. Milkman is fully vaccinated but — like many people — has grown accustomed to wearing a mask.
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