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Innovation Tournament at RWJF Conference

Source: Robert Wood Johnson Foundation, December 4, 2013 At the RWJF/Donaghue/CHIBE Conference on Applying Behavioral Economics to Perplexing Problems in Health and Health Care, attendees competed in an innovation tournament  to identify testable ideas that leverage behavioral economic principles to help make people healthier by working with commercial entities. The winning team addressed the issue of texting while driving by proposing an app that could be installed onto a cell phone to send reminders not to text while driving. The top three teams won Amazon gift cards.