IFLScience!: How Many Hipsters Does It Take To Turn A Trend Mainstream?

“Damon Centola, a sociologist at the University of Pennsylvania, and his team recruited 200 people to play an online game. The participants were shown a face and asked to give it a name. But to win, they had to come up with the exact same name as an anonymous partner. The participants weren’t allowed to reveal their name until after the round had ended.” Read more at IFLScience!