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Helping People Transition To a Healthier State

Source:  NBC News, June 22, 2010 Kevin Volpp explains in a news interview that ” [T]he ideal incentive system is likely not one where we’re continuously paying people, but one in which we help people transition to a healthier state, help them develop better habits and ways that might be more sustainable than continuously paying them incentives.” The story aired on nearly 20 NBC affiliates nationwide, in cities including Washington, DC, Dallas/Fort Worth, and Cincinnati.