“People are not rational. You can have the most logical and compelling proposal but still fail to elicit any response. If you are working hard but seeing little to no increase in sales, this could be attributed to a lack of understanding about human behaviors. A DNA survey involving 1,056 people from 52 populations revealed that people are 99.9 percent the same. In every human brain, you find the same makeup that gives rise to our thoughts and emotions.
Successful salespeople and marketers understand universal human behaviors well enough to use the right trigger words to get them to take action, each and every time. Here, we explore five common human tendencies and what you can do about them.”
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