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American College of Physicians (ACP) Issues Guidelines on the Use of Incentives to Promote Healthy Behavior

ACP’s position paper examines potential ethical pitfalls of, and suggests strategies to ensure fairness in, the application of behavioral economics approaches to improve health. ACP developed the guidelines in anticipation of increased use of incentive programs as a consequence of the passage of the March 2010 Patient Protection and Affordable Care Act, otherwise known as the health care reform bill.