Writing for Busy Readers: A Virtual Workshop with Dr. Todd Rogers

Speaker(s)

• 
  Todd Rogers, PhD — Weatherhead Professor of Public Policy, Harvard University

Event Description

Registration is required to attend. Please register here: https://upenn.zoom.us/webinar/register/WN_kcYZwAKRQsuJpV1ioeCzMg.

This online workshop will teach you how to write more effectively—that is, how to write so busy readers read and respond.

Harvard professor Dr. Todd Rogers teaches how to write so busy people read, understand, and respond to our messages. Everyone is busy. That’s why we skim emails, texts, forms, websites, documents, and nearly everything else. This interactive session is based on his coauthored book Writing for Busy Readers.

What you will learn:

You will learn the practical cognitive and behavioral science of communication, and 6 actionable principles. This session will make your writing more effective—and kinder—by teaching how to write in a way that’s easier to read.

Who this workshop is for:

This workshop would be helpful to anyone involved in writing academic papers, grants, op-eds, books, and language for interventions – and really everyone since the workshop provides tips for writing more effective emails.

Testimonials:

Dr. Rogers has given workshops on this topic to various groups such as Harvard, the Chan Zuckerberg Initiative, Bloomberg Philanthropies, GAO, New York Life, National Park Service, Microsoft, the US Army, Department of Health and Human Services, and the Behavioural Insights Team. Find some testimonials below:

“A digital age requires writing for a digital age. This training is fun, engaging, and changes how participants write and even think about writing.”

“Todd’s presentation stood out as providing some of the most tangible, helpful information that individuals could immediately apply into their daily communications.”

“Todd’s session was engaging and informative and relevant to our work. I heard from numerous attendees that it was the best webinar they’ve ever attended.”

Organizer(s)