423 Guardian Drive
Philadelphia, PA 19104
The Role of Budgeting Strategies on Benefit-Seeking with Wendy De La Rosa, PhD, Assistant Professor of Marketing, The Wharton School, University of Pennsylvania
Millions eligible for government aid are often not interested in seeking it. In five large-scale pre-registered studies, we investigated how budgeting strategies influence benefit-seeking behavior (N = 203,266). The findings reveal that when government benefits, such as the Earned Income Tax Credit and Child Tax Credit, are presented in terms familiar to consumers’ budgeting strategies, interest in these benefits significantly increases. This approach outperforms 20 other communication strategies in increasing individuals’ interest in government benefits.
Wendy De La Rosa is an Assistant Professor at The Wharton School at the University of Pennsylvania. She focuses on using behavioral science to improve consumers’ financial well-being. She is interested in how people think and allocate their resources, and how these thoughts and judgments influence their behavior. Her award-winning research has been published in the Journal for Consumer Research and the Proceedings of the National Academy of Sciences. Her work has been featured in the New York Times, the Wall Street Journal, CNN, CNBC, Forbes, Scientific American, NPR, PBS Newshour, and TechCrunch, among others.
De La Rosa is also the co-creator and host of TED’s “Your Money and Your Mind” series, a Forbes 30 under 30 Finance honoree, and a Paul & Daisy Soros Fellow. Her TED talks have been viewed over 7 million times. She serves on the board of Code for America and Propel. Prior to joining Wharton, Wendy received her Ph.D. from Stanford’s Graduate School of Business and helped start Google’s first behavioral economics unit. She was also a private equity investor at Goldman Sachs.
Attendees may attend in person at 1104 Blockley Hall or virtually. Zoom link here.