Smoking Cessation

Smoking is the leading cause of preventable death worldwide, with cigarette use causing 480,000 deaths per year in the United States.  For every person who dies because of smoking, thirty individuals live with a serious smoking-related illness like cancer, heart disease, stroke, lung diseases, diabetes, and chronic obstructive pulmonary disease (COPD).

Research by CHIBE investigators provides policymakers and health care industry leaders with cutting-edge insights to address this public health crisis.  By testing behavioral economic interventions, such as incentives, as part of smoking cessation programs, CHIBE is generating scalable evidence to ensure the efficacy of these programs in employer wellness programs and health plans worldwide.

Here's some of our work in the area of smoking cessation

If you'd like to partner with CHIBE on a smoking cessation project, email us here

Financial Incentives

CHIBE members tested financial incentives with employees of a large company and determined that the incentives significantly increased the rates of smoking cessation.

Reward-Based Programs

What’s the most effective way to deliver financial incentives for smoking cessation? Our research suggests reward-based programs work.

Message Framing

How a health message is framed can have an impact on how effective it is. This study unearthed parent preferences for smoking cessation messaging in the pediatric setting.

Work Programs

This study found that financial incentives in addition to free cessation aids resulted in a higher rate of sustained smoking abstinence than free cessation aids alone.

Our Experts in Smoking Cessation

kevin volpp

Kevin Volpp

David Asch

Janet Audrain-McGovern

Alexander Fiks

laura gibson headshot

Laura Gibson

henry glick headshot

Henry Glick


Joanna Hart

Brian Jenssen

frank leone headshot

Frank Leone

George Loewenstein

dylan small headshot

Dylan Small

Andrea Troxel