INSEAD Knowledge: Why the Customer Isn’t Always Right

By In the News

From INSEAD Knowledge: We all have the best intentions in life, whether it’s reading more, regularly going to the gym or watching what we eat. But keeping to these goals isn’t always easy or straightforward. Fortunately, a growing number of apps are designed to help us better track and achieve our ambitions. Featuring the gamification of targets and harnessing behavioural techniques such as nudges, prompts and incentives, such apps can help maintain an individual’s focus on hitting their targets. But to what extent do they work, and how can they be engineered for optimal effectiveness? Furthermore, does user behaviour tally with…

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Precision Vaccinations: HIV Vaccine Acceptance Depends on Behavioral and Clinical Success

By In the News

From Precision Vaccinations: The first human trials of mRNA-based vaccines targeted against HIV began earlier this year. And these phase 1 studies are making encouraging progress with patient recruitment. However, epidemiologists and virologists have recently voiced ‘cautious optimism’ about these vaccine candidates’ success. It is also essential to engage behavioral scientists early in vaccine development. Scientists must think about how to place biological solutions within prevailing social norms, stated an article written by Devi Leena Bose on May 16, 2022. Published by the journal Nature, this insightful article is excerpted below. ‘For an HIV vaccine to be acceptable, experts need to strategize…

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Boston Globe: Please Tell Us How Much You Liked This Article

By In the News

From Boston Globe: Twenty-two years ago, when Joanne Chang opened Flour Bakery + Cafe in Boston’s South End, she installed a suggestion box, where she collected handwritten feedback. “I had a big bulletin board where I posted the suggestions and my responses,” she says. Today, the bakery has nine locations and Chang has a higher-tech version of her box: Through a third-party payment platform called LevelUp, a random sample of her customers receive a survey immediately after they’ve paid. “As much as I cringe” when the comments are negative, she says, “I’m also kind of excited because I get to solve…

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NPR: Why Are Masks Such A Big Deal For So Many? Psychologists Have Thoughts

By In the News

From NPR: If you’ve been on a flight or taken public transit recently, you might’ve a lot fewer masks. A Florida judge struck down the federal travel mask mandate last Monday, and while companies aren’t being forced to drop their mandates, many have. Meanwhile, the Omicron subvariant BA.2 now accounts for 75 percent of new COVID cases in the U.S. To mask or not to mask continues to be a divisive question. We get into the psychology of why. Dr. Anthony Fauci, Gretchen Chapman, and Steven Taylor join us for the conversation. Listen to the episode at NPR.

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