Deloitte Consulting

Social Incentives to Encourage Physical Activity and Understand Predictors


Social networks have been demonstrated to influence our health behaviors. However, the best way to design interventions to enhance incentives within social networks to improve healthy behaviors is unknown.  Moreover, methods to predict which types of interventions will work with which types of patients have not been well examined.

Our Approach

We have partnered with Deloitte Consult, a larger employer in the United States, to conduct a randomized trial among overweight and obese adults. Participants will receive a wearable device, establish a baseline and then be randomly assigned to control or  one of three gamification interventions designed to enhance supportive, competitive, or collaborative social incentives.