Team Members

Research Areas

Funder

National Cancer Institute

Behavioral Economics and Population-based Colorectal Cancer Screening

Colorectal cancer is the 2nd leading cause of cancer death, and despite effective methods for prevention and treatment, screening rates remain low. Recent studies from behavioral economics show that we can harness ways that humans are predictably irrational to overcome inertia and increase health promoting behavior. We will conduct a pragmatic trial that incorporates principles of behavioral economics and consumer marketing to increase participation in screening colonoscopy and reduce the burden of colorectal cancer in that population.