A Randomized Trial of Cognitive vs. Behavioral Incentives to Induce Sustained Healthy Oral Hygiene Habits and Improve Oral Health

Designing cost-effective, time-limited interventions that lead to persistent healthy habits is a pressing public health challenge. In this planned randomized controlled study, we propose to test and compare the effectiveness of two types of financial incentives-behavioral vs. cognitive-for creating better toothbrushing habits and improving the gingival index, an important measure of oral health.