Of course, you probably expect food marketing tricks — but what you may not realize is how much effort goes into them or how easily even savvy shoppers can be influenced.
Food purchased for eating at home is a trillion-dollar industry. With so much money at stake, companies deeply research how to sell food to us. “They may be wiser than academics who study marketing,” said Christina Roberto, PhD, director of the Psychology of Eating and Consumer Health (PEACH) lab at the University of Pennsylvania. “They put the resources in to figure out how to make things appealing.”