Delegates at the Purina Institute Global Summit in Lausanne (27 to 28 May) heard how emerging data, new digital breakthroughs and insights from the human health sector are driving a move from reactive crisis management to proactive, relationship-centred preventive care.
However, ECC medic and director of the Penn Medicine Nudge Unit, Kit Delgado acknowledged that one of the biggest barriers veterinary professionals must overcome is getting clients onboard with their recommendations.
Dr Delgado stressed the importance of behavioural economics and shared insights from human health initiatives showing that defaults such as how 90-day prescription refills significantly increase adherence and how framing messages to highlight losses can boost vaccine uptake by as much as 11 per cent.