Prevention Starts with a Ping: How Text Messages Can Help Patients Stay on Track

Preventive care remains one of the most powerful parts of healthcare, yet it is also one of the most underused. Even where screenings, vaccinations, or wellness visits are available, many patients experience delays receiving them. The reasons are multiple and include logistical and cognitive issues such as competing priorities, fragmented care, and the tendency to focus on what feels most urgent.

Health systems have an opportunity to change these dynamics. Fortunately, that work does not necessarily need to require sweeping redesigns or complex new solutions. Sometimes, it can start with something far simpler: a well-timed text message.

Text message-based engagement programs can better prepare patients for upcoming primary care visits: preparing them to address overdue screenings, vaccinations and other preventive needs. Participation in this program is voluntary and patients will provide their consent for electronic communications and can opt out at any time. Text messages to arrive when they are most actionable — before an appointment, not after – and including clear opt-out options.