The gap between what a product can do and what communities do with it is where a large part of the fight against epidemics is lost. Misinformation is one of the main culprits in creating the gap.
Getting ahead of misinformation on social media about LEN is one way we can help ensure its success.
New research that my colleagues Alison Buttenheim, Harsha Thirumurthy and I have just completed with Indlela, the behavioural science unit at Wits University’s Health Economics and Epidemiology Research Office (HE²RO), provides a promising way to do just that.