Doritos and Mountain Dew could carry a new ‘not recommended for human consumption’ warning under landmark Texas bill

Senate Bill 25 would require U.S. food manufacturers to, beginning in 2027, clearly mark products sold in Texas with warning labels that the foods contain certain ingredients like bleached flour and synthetic food dyes that other countries have prohibited or required warnings for. The legislation would impact major food manufacturers like General Mills, whose brands Pillsbury Toaster Strudel contain bleached flour, as well as PepsiCo, the conglomerate behind Doritos and Mountain Dew, which contain dyes. 

Christina Roberto, director of the University of Pennsylvania’s Center for Food and Nutrition Policy, told Fortune that in other cases, food manufacturers resist the legislation by taking legal action.

“The industry tends to not want to do something different, not want to do something that’s going to incur costs,” Roberto said. “And certainly this kind of legislation—where it’s trying to warn consumers about the harms of aspects of the product—it’s very unlikely that any manufacturer would be on board.”