BBN Times: THALER ON THE EVOLUTION OF BEHAVIORAL ECONOMICS

“The policy version of behavioral economics is often called ‘nudging,’ where the notion is to alter the default options or the presentation of information in a way that causes more people to make the choices that people wish they could be making in the first place. Thaler (along with Cass Sunstein) originally referred to this as ‘libertarian paternalism.’ I had not known that the ‘nudge’ terminology was suggested by a publisher who turned down their proposed book on the subject.” Read more at BBN Times