“Research published in Psychological Science last year by Wharton professor Katherine Milkman and some of the behavioural economics “all stars” provide hard evidence of the cost effectiveness of relying on behavioural insights.
People change. So do socio-economic contexts. Evidence-informed policies should be the new norm. The next step will be to involve neuroscientific insights and artificial intelligence to this mix – a combination that will save us all lot of headaches.”
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