Impact Government & Policy
Our Research on Sugary Beverage Taxes Helps City Pass Similar Tax
Issue
Sugary drinks contribute to the problems of obesity, type 2 diabetes, and tooth decay. Taxes on sugar-sweetened beverages can help decrease consumption.
Results
Our research on sugary beverage taxes played a part in the city of Santa Cruz passing a sugary beverage tax. A coalition of advocates supporting the tax needed data on the health impacts of these taxes.
Drs. Alyssa Moran, Jim Krieger, and Christina Roberto prepared a policy brief, providing evidence-based information they needed to make the case for the tax, including that sweetened beverage taxes are associated with:
- Reduced sugary drink purchases
- Reduced sugar intake
- Improvements in weight status across all age groups
- Improved oral health
- Improved pregnancy and birth outcomes
Voters approved of the tax in November 2024, and in May 2025, the 2-cent-per-ounce tax went into effect in Santa Cruz.