CHIBE researchers apply concepts from the field of behavioral economics to design, implement, and evaluate interventions that improve health and build knowledge about efficacy, cost and effectiveness.
The Basic Science Core aims to support laboratory or low-cost field studies that will shed light on mechanisms that can generate behavior change. In contrast to previous large-scale field studies, which have often combined multiple mechanisms into one intervention in order to maximize impact on behavior, basic science projects supported by the Core focus on disentangling and precisely identifying the impacts of individual mechanisms. CHIBE researchers interested in applying for project support can click here for more information.
Principle Investigator: Berger
Why are some products talked about more than others? What makes certain online content viral? This project examines characteristics of products, brands, and information that make them more likely to be passed along.