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Creating Exercise Habits through Incentives

Principal Investigator: Katherine Milkman, PhD

This research project will conduct a randomized controlled trial to test the impact of an intervention designed to increase gym attendance and improve health outcomes related to obesity. This project consists of performing a large-scale field experiment at a Fortune-500 company to determine whether healthy habits can be formed more effectively when consumers are rewarded for repeated engagement in a given healthy behavior at a specific, routinized time each day rather than at any time.

Funder: NIA/NIH