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Can the Endowment Effect be Used to Increase the Power of Health Incentives?

Principal Investigator: Justin Sydnor, PhD

The specific aims of this study are to (1) estimate the treatment effect of both the standard monetary incentive and the endowment-effect incentive relative to a control in terms of the fraction of members using the gym over time; (2) test whether the endowment-effect treatment increases the fraction of participants meeting the program gym-use goals relative to a standard treatment with the same monetary value; and (3) estimate the size of a standard monetary incentive that is expected to generate the same success rate as the endowment-effect incentive.

Funder: NIA/NIH