Using Behavioral Economics to Promote Medication Adherence and Habit Formation
Principal Investigator: Judd Kessler
Poor adherence to medication regimens is a significant problem in healthcare. This study will investigate simple behavioral economics interventions to overcome cognitive and motivational barriers to medication adherence. The goals of this study are to analyze which interventions are most effective in promoting medication adherence; to analyze which interventions are most effective in promoting long-term habits that persist even when the interventions are removed; and to understand how various patient characteristics predict adherence or treatment receptivity.
Funder: The Robert Wood Johnson Foundation and the Donaghue Foundation
©2012 Center for Health Incentives and Behavioral Economics Members Only Login Sign Up for our Email List