All Tags 89


Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates

Principal Investigator:  Milkman

The purpose of this study was to test the association between behavioral nudges and rate of flu shot vaccination among older employees at a large firm.  The results were published in the Proceedings of the National Academy of Sciences June 13, 2011.  The researchers found that those who received a reminder mailing and were prompted to write down the date and time they planned to get a flu shot had a 4.2 percentage point higher vaccination rate than those who just received a reminder in the mail.

Funder:  Roybal Center for Behavior Change in Health and Savings at the National Bureau of Economic Research