Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates
Principal Investigator: Milkman
The purpose of this study was to test the association between behavioral nudges and rate of flu shot vaccination among older employees at a large firm. The results were published in the Proceedings of the National Academy of Sciences June 13, 2011. The researchers found that those who received a reminder mailing and were prompted to write down the date and time they planned to get a flu shot had a 4.2 percentage point higher vaccination rate than those who just received a reminder in the mail.
Funder: Roybal Center for Behavior Change in Health and Savings at the National Bureau of Economic Research
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