Making Calories Count: Information Format and Food Choice
Principal Investigators: Downs / Loewenstein
Government policy aimed at promoting healthy eating habits has tended toward strategies based on information provision, though there is little evidence that this strategy is maximally effective. This pilot study involves a cross-sectional test of the impact of calorie labeling and a heuristic cue on customers' choice of lunch item on-site at a chain restaurant, as well as a cohort study which assesses lunch item choices over time based on real-time nutritional feedback.
Funder: National Institute on Aging
©2012 Center for Health Incentives and Behavioral Economics Members Only Login Sign Up for our Email List