Principal Investigator

Funder

NIA/NIH

Behavioral Economic Approaches to Improve Colorectal Cancer Screening

This research project will test a population-based approach to improving colorectal cancer screening rates among UPHS employees, which could serve as a model for other payer or employer populations. The specific aim is to compare conventional email notification, active choice pre-scheduling, and active choice prescheduling with financial incentives against their ability to increase colonoscopy completion rates.