Behavior Change for Good Initiative

Leadership: Katherine Milkman, Phd (Wharton) & Angela Duckworth, Phd, MA, MSc (Arts & Sciences)

The Behavior Change for Good Initiative (BCFG) unites leaders in the social sciences, medicine, computer science, and neuroscience at the University of Pennsylvania to solve the problem of enduring behavior change. BCFG connects this world-class scientific team with partner organizations to run large-scale field experiments focused on improving daily decisions in education, health, and financial savings.