Research Interests

Cultural Psychology. Acquisition of likes and dislikes for foods and other things, beliefs about risk and natural. Attitudes to chocolate, meat and water. Magical thinking, cultural evolution, disgust, morality, psychology of music, positive psychology, balance of health and pleasure concerns in eating and other domains, environmental changes that can induce weight loss.. Negativity dominance and the idea of purity. Research carried out in USA, France, Japan and India. Balance of health and pleasure concerns in eating and other domains, environmental changes that can induce weight loss.

Selected Publications

Rozin P:  Food is fundamental, fun, frightening, and far-reaching.  Social Research. 1999; 66: 9-30. To download a Word version of this paper click here. 

Rozin P, Lowery L, Imada S, Haidt J: The CAD triad hypothesis: A mapping between three moral emotions (contempt, anger, disgust) and three moral codes (community, autonomy, divinity).  Journal of Personality & Social Psychology. 1999; 76: 574-586. 
Rozin P,  Royzman, E: Negativity bias, negativity dominance, and contagion. Personality and Social Psychology Review. 2001; 5: 296-320. 
Rozin P,  Nemeroff C: Sympathetic magical thinking: the contagion and similarity "heuristics". 2002; In: Gilovich, T., Griffin, D., & Kahneman, D. Heuristics and biases. The psychology of intuitive judgment. (Pp. 201-216). Cambridge: Cambridge University Press. 
Rozin P, Kabnick K, Pete E. Fischler, C,  Shields, C:  The ecology of eating: Part of the French paradox results from lower food intake in French than Americans, because of smaller portion sizes. Psychological Science. 2003; 14: 450-454. 
Rozin, P: The meaning of "natural": Process more important than content. Psychological Science. 2005;16: 652-658. 
Geier A B, Rozin P,  Doros G:  Unit bias: A new heuristic that helps explain the effect of portion size on food intake. Psychological Science, 2006; 17: 521-525. 
Cherfas L, Rozin P, Cohen A B, Davidson A,  McCauley C R: The framing of atrocities: Documenting the wide variation in aversion to Germans and German related activities among Holocaust survivors. Peace and Conflict. Journal of Peace Psychology. 2006; 12(1): 65-80. 
Rozin P: Food and eating. Chapter in: S. Kitayama & D.Cohen (eds.). Handbook of Cultural Psychology.  2007; 391-416. New York: Guilford. 
Rozin P: Exploring the landscape of modern academic psychology: Finding and filling the holes. American Psychologist.. 2007; 62: 754-766. 
Rozin P,  Wolf S: Attachment to national and sacred land and its relation to personal land attachment and contagion. Judgment and Decision Making. 2008; 3: 325-334. 
Rozin P,  Stellar J: Posthumous events affect rated quality and happiness of lives. Judgment and Decision Making. 2009; 4: 273-279
Rozin P, Scott S, Dingley M, Urbanek K, Jiang H, Kaltenbach M.  Nudge to nobesity I: Minor changes in accessibility decrease food intake.  Judgment and Decision Making. 2011; 6: 323-332
Rozin P, Remick A, Fischler C.  Broad themes of difference between French and americans in attitudes to food and other life domains:  Personal versus communal values, quantity versus quality, and comforts versus joys.  Frontiers in Cultural Psychology. 2011.
Geier AB, Wansink B, Rozin P.  Red potato chips:  Segmentation cues and consumption interrupts frame portion sizes and reduce food intake. Health Psychology. 2011; 31: 398-401.
Rozin P, Guillot L, Fincher K, Rozin A, Tsukayama E.  Glad to be sad and other examples of benign masochism.  Judgment and Decision Making.  2013; 8:439-447.
Rozin P, Haidt J.  The domains of disgust and their origins:  Contrasting biological and cultural evolutionary accounts.  Trends in Cognitive Science.  2013; 17:367-368.
Hormes JM, Fincher K, Rozin P, Green M.  Reading a book can temporarily change your mind:  Large but short duration changes in attitudes to food in readers of Michael Pollan's The Omnivore's Dilemma.  Frontiers in Eating Behavior.  2013; 4:1-8.
Rozin P.  Freedom, choice and public well-being: Some psychological perspectives.  Social Science and Modern Society.  2014; 51:237-246.

Research Projects:

Hedonic adaptation:  What people get used to and what they don't get used to, and why (with Matthew Ruby and Barbara Mellers)

Vegetables versus fruits.  Does it make sense to work hard trying to get Americans to eat more vegetables (with Matthew Ruby)

Attitudes to natural and to genetically modified foods (with Sydney Scott and Yoel Imbar)

Perceptions of socialized medicine by Americans

The conflicted omnivore:  Studying meat eaters with moral reservations about eating meat (with Matthew Ruby)

Picky eating:  Causes and consequences (with Hana Zickgraf)

Encouraging insect consumption in the developed and developing worlds as an approach to increasing food security. (with Matthew Ruby)

Undersatnding how people think of the future and the past (China, USA study). (with Xuan Gao and Gal Zauberman)

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