Faculty Positions


Research Interests

Broadly, Dr. Morewedge studies the cognitive and affective processes that are involved in judgment and decision making. His research is primarily focused on the psychological processes that are involved in hedonic experiences. How people determine how pleasurable or desirable experiences were, are, or will be. And how these judgments impact their decision making and behavior. For example, one research project examined how psychological processes alone can reduce our desire to eat a food (Morewedge, Huh, & Vosgerau, 2010). 

Dr. Morewedge’s secondary line of research examines the attribution of intentions—how we decide which entities are capable of intentional behavior, and what thoughts and events were intended. People, for example, are more likely to attribute negative events than similarly positive and neutral events to the intentions of an external agent such as another person (Morewedge, 2009). Dr. Morewedge also examines the implications of intentional attributions. One paper examined how the apparently unintended nature of dreams leads people to attribute greater meaning to dreams than to conscious thoughts that had similar content (Morewedge & Norton, 2009). 

Selected Publications 

Garbinsky EN, Morewedge CK, Shiv B: (In press). Does liking or wanting determine repeat consumption delay? Appetite.

Buechel EC, Zhang J, Morewedge CK, Vosgerau J: (In press). More intense experiences, less intense forecasts: Why affective forecasters overweight probability specifications. Journal of Personality and Social Psychology.

Morewedge CK, Krishnamurti T, Ariely D: (2014).  Focused on unfairness: Alcohol intoxication increases the costly rejection of inequitable rewards. Journal of Experimental Social Psychology, 50(1), 15-20.

Kassam KS, Morewedge CK, Gilbert DT, Wilson TD (2011). Winners love winning and losers love money. Psychological Science. 22, 602-606.

Morewedge CK, Huh YE, Vosgerau J: (2010). Thought for food: Imagined consumption reduces actual consumption.  Science; 303, 1530-1533.


Recent News