By Role

By Name

Kevin Volpp, MD, PhD

    • Kevin G. Volpp Headshot

  • volpp70@exchange.upenn.edu
  • University of Pennsylvania
  • Perelman School of Medicine, Division of General Internal Medicine
  • 1120 Blockley Hall
  • 423 Guardian Drive
  • Philadelphia, PA 19104
  • Phone: 215-573-9718
  • Fax: 215-573-8778

Faculty Positions


Research Interests

Dr. Volpp is the founding Director of the Center for Health Incentives and Behavioral Economics at the Leonard Davis Institute of Health Economics (LDI CHIBE), Director of the NIH-funded Penn CMU Roybal P30 Center in Behavioral Economics and Health, and a Professor of Medicine at the Perelman School of Medicine at the University of Pennsylvania and Health Care Management at the Wharton School. He is a core faculty member of the Center for Health Equity Research and Promotion (CHERP) and a board certified practicing physician at the Philadelphia VA Medical Center.

Dr. Volpp's research program focuses on the impact of financial and organizational incentives on health outcomes. His work has been published in journals such as the New England Journal of Medicine, the Journal of the American Medical Association, and Health Affairs and has been covered by media outlets such as the New York Times, the Wall Street Journal, the Los Angeles Times, Good Morning America, the BBC, National Public Radio, Time, US News and World Report, USA Today, Der Spiegel, and Australian National Radio. A recent intervention study on financial incentives and smoking cessation among employees at General Electric resulted in tripling of long-term smoking cessation rates and implementation of a program based on this approach nationally among all 152,000 GE employees in the U.S. and was the winner of the 2010 British Medical Journal Group Award for Translating Research into Practice.

Dr. Volpp’s work has been recognized by the John Thompson Prize from the Association of University Programs in Health Administration; the Presidential Early Career Award for Scientists and Engineers (PECASE), an award presented at the White House as the highest honor given by the US government to early career scientists; the Outstanding Junior Investigator of the Year Award from the Society of General Internal Medicine; the Alice S. Hersh New Investigator Award from AcademyHealth; Time Magazine’s 2009 A-Z “Advances in Health” list for work on Incentives – letter “I”; and was cited for the most outstanding research paper of the year in 2010 from the Society of General Internal Medicine. He is an elected member of the American Society of Clinical Investigation (ASCI), the Association of American Physicians (AAP), and the Institute of Medicine of the National Academy of Sciences (IOM). He has also served as an advisor to a number of organizations including the Veterans Administration, the Accreditation Council of Graduate Medical Education (ACGME), the National Institutes of Health, CVS Caremark, Ascension Health, Mckinsey, and VALHealth, and is a member of the editorial board of the Annals of Internal Medicine.

Selected Publications

Asch DA, Volpp KG: What business are we in? The emergence of health as the business of health care. New England Journal of Medicine 2012; 367(10): 888-9.

Volpp KG, Asch DA, Loewenstein G: Choosing Wisely: low value services, utilization, and patient cost sharing. JAMA 2012; 16: 1635-1636.

Kimmel SE, Troxel AB, Loewenstein G, Brensinger C, Jaskowiak J, Doshi JA, Laskin M, Volpp K. Randomized Trial of Lottery-Based Incentives to Improve Warfarin Adherence. American Heart Journal. 2012; 164(2): 268-74.

Asch DA, Muller R, Volpp KG: Automated Hovering: Watching Over the Other 5,000 Hours. New England Journal of Medicine 2012; 367(1): 1-3. 

Loewenstein G, Asch DA, Friedman JY, Melichar LA, Volpp KG: Can Behavioural Economics Make Us Healthier? British Medical Journal 2012; 344: e3482.

Loewenstein G, Volpp KG, Asch DA: Incentives in Health: Different Prescriptions for Physicians and Patients. JAMA 2012; 307(13): 1375-1376.

Volpp KG, Asch DA, Loewenstein G: Assessing value in health care programs. JAMA 2012; 307(20): 2153-4.

Haisley E, Volpp KG, Pellathy T, Loewenstein G: The Impact of alternative incentive schemes on completion of health risk assessments.American Journal of Health Promotion 2012; 26(3): 184-188.

Long JA, Jahnle EC, Richardson DM, Loewenstein G, Volpp KG. Peer Mentoring and Financial Incentive to Improve Glucose Control in African American Veterans: A Randomized, Controlled Trial. Annals of Internal Medicine 2012; 156(6): 416-424.

Keller PA, Harlam B, Loewenstein G, Volpp KG. Enhanced Active Choice: A New Method to Motivate Behavior Change. Journal of Consumer Psychology. 2011.

Volpp KG, Asch DA, Galvin R, Loewenstein G. Redesigning Employee Health Incentives - Lessons from Behavioral Economics. New England Journal of Medicine. 2011; 365, 388 - 390. 

Volpp KG, Troxel AB, Pauly MV, Glick HA, Puig A, Asch DA, Galvin R, Zhu J, Wan F, DeGuzman J, Corbett E, Weiner J, Audrain-McGovern J : A randomized controlled trial of financial incentives for smoking cessation. NEJM. 2009; 360: 699-709.

Volpp KG, Pauly MV, Loewenstein G, Bangsberg D: P4P4P: An agenda for research on pay for performance for patients. Health Affairs. 2009; 28(1): 206-14.

Volpp KG, John L, Troxel AB, Norton L, Fassbender J, Loewenstein G: Financial incentive-based approaches for weight loss: A randomized trial. JAMA. 2008; 300(22): 2631-2637.

Loewenstein G, Brennan TA, Volpp KG: Asymmetric paternalism to Improve health behaviors. JAMA. 2007; 298(20): 2415-2417.



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