Using “Temptation Bundling” to Build Better Habits

Source: Philly.com, September 28, 2014 A Philly.com article refers to Katherine Milkman’s research on temptation bundling in an article about building better habits. Her research showed that students who were only permitted to listen to a selected “sticky” novel at the gym exercised more than the control group and the group that was allowed to listen to their selected novel when they exercised at home as well. Milkman describes this as harnessing a bad habit and using its motivational power for good.

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Katherine Milkman, PhD

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