University of Pennsylvania
Department of Psychology
Room B15, Solomon Labs
3720 Walnut Street

Phone: 215-898-7632
Email: rozin@psych.upenn.edu
Research Area(s): Obesity & Food Choice

Paul Rozin, PhD

Professor Psychology at the School of Arts and Sciences at the University of Pennsylvania


Cultural Psychology. Acquisition of likes and dislikes for foods and other things, beliefs about risk and natural. Attitudes to chocolate, meat and water. Magical thinking, cultural evolution, disgust, morality, psychology of music, positive psychology, balance of health and pleasure concerns in eating and other domains, environmental changes that can induce weight loss.. Negativity dominance and the idea of purity. Research carried out in USA, France, Japan and India. Balance of health and pleasure concerns in eating and other domains, environmental changes that can induce weight loss.