University of Pennsylvania
The Wharton School, Marketing Department
760 Huntsman Hall
3730 Walnut Street

Phone: 215-898-6494
Fax: 215-898-2534
Email: deborahs@wharton.upenn.edu

Deborah Small, PhD

Associate Professor, Wharton School


Deborah A. Small is the Wroe Alderson Term Assistant Professor of Marketing at the Wharton School and is also a member of the Graduate Group of the Psychology Department at the University of Pennsylvania. She received a PhD from Carnegie Mellon in Psychology and Behavioral Decision Research and a BS in Psychology from the University of Pennsylvania. Her research interfaces psychology and economics by exploring the role of emotion and other social-cognitive processes in both facilitating and hindering rational decision making. Professor Small studies many decision contexts, including charitable giving, health, terrorism, negotiation, and buyer and seller behavior. For example, several recent papers explore how emotional responses to victims bias utility-maximizing choices when allocating scarce resources to humanitarian causes. In the health context, she seeks to understand how negative emotion promotes adherence to ongoing treatment and how emotional adaptation contributes to poor adherence.