Annenberg School of Communication
3620 Walnut St. Rm. 346
Philadelphia, PA 19104

Phone: 215-898-7954
Fax: 215-898-2024
Email: dcentola@asc.upenn.edu
Research Area(s): Physical Activity mHealth & Wearables

Damon Centola, PhD

Associate Professor, Annenberg School
Director, Network Dynamics Group


My research interests include social networks, social epidemiology, and web-based experiments on diffusion and cultural evolution.  My work has been published across several disciplines in journals such as Science, PNAS, American Journal of Sociology, and Journal of Statistical Physics.  This work received the American Sociological Association’s Award for Outstanding Article in Mathematical Sociology in 2006, 2009, and 2011, and was awarded the ASA’s 2011 Goodman Prize for Outstanding Contributions to Sociological Methodology.  I was a developer of the NetLogo agent based modeling environment, and was awarded a U.S. Patent for inventing a method to promote diffusion in online networks.  I am a past member of the Sci Foo community and fellow of the Center for Advanced Study in the Behavioral Sciences at Stanford University.  My research has been funded by the Robert Wood Johnson Foundation, the National Science Foundation, the National Institutes of Health, the James S. McDonnell Foundation, and the Hewlett Foundation.