Applying Behavioral Economics to Perplexing Problems in Health and Health Care

In 2011, the Robert Wood Johnson Foundation partnered with the Donaghue Foundation to put a Call for Proposals seeking ideas inspired by behavioral economics that could dramatically improve consumer behavior around health challenges, like obesity and medication adherence.

The second and final Call for Proposals, which was released in March, 2013 focused on the choices that patients and health professionals make in the clinic. Actually, not just any choices—but the choices that lead to the costly and sometimes harmful use of “low-value” health care services.

Read more about the Applying Behavioral Economics Program, which receives administrative support from CHIBE.