Center for Health Incentives and Behavioral Economics News Archive

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Troy Brennan Discusses CVS Company Strategy at LDI

Source: LDI Health Economist, November 18, 2014

Troy Brennan, Chief Medical Officer at CVS, recently spoke at an LDI health policy seminar about the impact of CVS' decision to stop selling tobacco and their strategies moving forward. These including expanding the in-store Minute Clinics, developing close ties with physicians, developing medication adherence services and favoring new health care related services and products in the front of the store.


CVS' Decision to Stop Selling Cigarettes

Source: New York Times, February 5, 2014; Philadelphia Inquirer, February 9, 2014

The nation's second-largest drug store chain, CVS Caremark, announced last week that it would stop selling cigarettes and tobacco products by October 2014, resulting in a projected annual revenue loss of two billion dollars. CHIBE advisory Board Members Troy Brennan and Steven Schroeder, wrote an op-ed article in JAMA making the case to eliminate tobacco products from drug stores. Dr. Brennan remarks "what we’re thinking about is if others want to emulate this business decision we’ve made, then over time that will make cigarettes less available — and scientific literature does suggest that a reduction in the availability of cigarettes reduces smoking.”