A Washington Post Article references Judd Kessler's latest research on organ donor registration. He found that just simply asking again for organ donation generated more organ donors. This suggests that policymakers should look for more opportunities to keep asking this question, like on income tax forms, as the researchers said some states are considering.
Source: Forbes, December 19, 2011
Judd Kessler was selected by Forbes as one of 30 under 30-year-olds who are making their mark in the world of law and policy. Forbes chose Dr. Kessler for his work as an economist who studies how to get people to donate organs and give money to charity, work cited by Freakonomics in August, 2011.