Center for Health Incentives and Behavioral Economics News Archive

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Insurance and Behavioral Economics

Source: LDI Health Economist, October 1, 2012

Mark Pauly of the Leonard Davis Institute and colleague Howard Kunreuther collaborated on a new book entitled "Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry." In an interview for the LDI Health Economist, Mark Pauly notes that the book's target audience is scholars as well as those in the insurance industry, with the goal of making them think more carefully about what they do.